Approach
The ACTIVE Life Movement connects people and places with resources and opportunities to create and advocate for ACTIVE change. Our approach combines social marketing, lifestyle marketing and social movement theories and tactics with evidence-based public health and health education strategies.
What does “ACTIVE change” mean? We define ACTIVE change as a cultural evolution—a shift in demand for ACTIVE lifestyles created through a growing community of ACTIVE lifestyle consumers and change agents. We describe the “ACTIVE lifestyle” as consisting of three, primary dimensions: Move, Fuel & Honor.
Through the ACTIVE Life Movement’s Team ACTIVE Life, Partner Systems and Community Challenge, we provide people and places with a free, easy-to-use platform for creating ACTIVE change in their lives and in the world around them. The ACTIVE change process has three, essential stages:
- Engage: Reach people and places with messages of hope and power to create ACTIVE change.
- Empower: Provide engaged people and places with resources that deepen their knowledge of and experience with the ACTIVE lifestyle.
- Enlist: Provide empowered people and places with ongoing opportunities and incentives to advocate for and create ACTIVE change and support them within a growing community of ACTIVEists and Partners.
We invite you to join us and take action today! Welcome to the ACTIVE Life Movement!
